<< Click the links below to see how Aertex has stayed with the times >>
Paul Smith
"It is Very English and reminds you of school and hot sunny days. I use it whenever I can"
Jeff Banks
"Aertex has become the generic term for breathable fabric that goes into the history books"
By 1891 Aertex was firmly established in the wardrobes of the English middle classes.
The British 7th Armoured Division,
one of the most famous formations
that ever served in the British Army
wore Aertex bush shirts and jackets
The British Land Army wore 'Aertex' as part of their uniform in World War II
Aertex post war emerged as a symbol of prosperity and featured in the Festival of Britain in 1951.
Both men and women who considered themselves at the fore front of fashion would be seen wearing Aertex shirts and underwear.
No child would be considered properly packed off to school without fresh layers of Aertex for every term.
Aertex in the 1950's and 60's
Aertex in the 1960's and 70's
In 1959 Aertex, together with Ovaltine, sponsored the 'All New Netball Associations' coaching film.
By the 1960's Aertex became a sports and schoolwear classic across a wide spectrum of sports including tennis, cricket, netball and football with Wimbledon champions and the English World cup squad all wearing Aertex.
Aertex was seen in the 1970 world cup in Mexico. Later, Pele was seen to wear an Aertex shirt when he played for the New York Cosmos.
Aertex in the 1960's and 70's
Aertex continued to influence the sportswear scene into the 1980's with manufacturers like Adidas utilising the unique properties of the fabric. George Best was seen to wear such a shirt when he played for the San Jose Earthquakes in 1981.
Throughout the 80's and 90's Aertex faced fierce competition from other 'performance' fabrics but still contiued to feature where breathable fabric matters most - in garment linings and, of course, underwear.
John Major was rather unkindly depidicted in many cartoons wearing very unstylish Aertex underpants over his trousers!
Aertex Today
Today, it seems that the performing arts has taken over from the world of sport with Big brothers big mouth presenter Jeff Leach and Dirty Pretty Things lead singer Carl Barat wearing Aertex in their respective high profile and spotlight hot work places!
Of course, you don't have to be a celebrity to wear todays Aertex. Simply click the link on the left and select from the latest styles in our online shop.
You'll find a range of shirts, knitwear and underwear that is second to none for both style and comfort.
